News

PORTFOLIO ENTERTAINMENT BUMPS INTO THE U.S. WITH SALE TO MTV NETWORKS’ LOGO

Toronto, Canada (September 25, 2008) – Jet-setting back to the Western Hemisphere, Portfolio Entertainment brokers a deal with Logo, an MTV Networks brand, for all three seasons (61 episodes) of Bump!, an international travel series targeting the sights, culture and cuisine of gay-friendly locales. Logo will begin airing all-new episodes of Bump! on October 9th in the United States on its digital cable and satellite channel.

“Logo is an ideal home for this show in the States because the channel has the scope to reach Bump!’s audience of gay and lesbian travelers,” said Joy Rosen, Co-Founder and President, Portfolio Entertainment. “Logo also has the depth in programming to be able to include such a unique global travel series in their line-up, where the content is targeted at a more mature viewership.”

“We’re thrilled to bring this terrific travel series to Logo, once again expanding the wide portfolio of programming for our audience,” said Lisa Sherman, Executive Vice President and General Manager, Logo.

Bump! (65 x 30’) is a global travelogue series focusing on gay-friendly international destinations including tourism hotspots like Denver, Miami and London, urban centers such as Montreal and Los Angeles as well as Copenhagen, Stockholm, Barcelona, Budapest, Sydney and Buenos Aires. In a stylish and upbeat format Bump! delves into the intriguing social scene of each destination, local attractions, neighborhoods and events. Targeting the 18-35 demographic, the series is created, developed and produced by Bumper 2 Bumper Media, an exclusive partnership between Pink Triangle Press and the award winning media company Peace Point Entertainment Group.

ABOUT PORTFOLIO ENTERTAINMENT INC
Founded in 1991, Toronto-based Portfolio Entertainment is one of Canada’s leading independent producers and distributors of bold, award-winning television programs for kids, tweens, teens and adults including the animated comedy Carl2 that follows the day-to-day antics of a teenage slacker and his too perfect DNA double, and RoboRoach, a series that elevates a lowly cockroach to super hero status. Portfolio Entertainment’s distribution division has gained access to some of the world’s most established broadcasters as well as emerging new players offering an ambitious catalogue that consists of more than 1,300 episodes of programming. Portfolio Entertainment is located on the Web at www.portfolioentertainment.com.

ABOUT LOGO
Logo is the world’s leading ad-supported cable, satellite, online, mobile and digital entertainment network for the lesbian, gay, bisexual and transgender (LGBT) audience, from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B). Launched in 2005, Logo’s cable channel is in more than 33 million homes across the United States and is complemented by a federation of online properties, including LOGOonline.com, AfterEllen.com, AfterElton.com, 365gay.com, DowneLink.com and NewNowNext.com. Logo’s content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

ABOUT MTV NETWORKS
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.

For further information about Portfolio Entertainment, to arrange interviews or to request images please contact:

Kat Garcia Stacey Levy
Davis Public Relations Davis Public Relations
kat@davispr.com stacey@davispr.com
818.986.0323 ext 17 818.986.0323 ext 16

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